Pick a Niche Narrow Enough to Win

You think you have a target customer. You have a crowd. And a crowd never feels spoken to.

Most positioning fails the same way: the niche is wide enough to feel safe, so the message lands on no one in particular. This course replaces the vague ICP with a wedge, the narrowest defensible slice of a market where you can win outright before anyone bigger notices you.

You work through the materiality trap that makes a narrow niche genuinely hard to attack, and the pressure to widen too early that quietly collapses momentum. Then you map the path from that first wedge to a larger position, so going narrow now reads as a starting move, not a ceiling.

Who it's for

Early founders: keep chasing a broad market and watch the pitch ring hollow with everyone.

Solo operators: need one buyer to commit fast and cannot afford to compete on breadth.

Marketers and product leads: want positioning that survives the internal push to serve everyone at once.