Academy Pass

Funnel Math: Know Your Numbers Before You Spend

Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.

6 lessons · 27 min

Pick a Niche Narrow Enough to Win

Most founders aim at a crowd and hit no one. Pick a wedge so narrow the right buyer feels it was built for them, then expand on your terms.

14 lessons · 31 min

Package What You Know Into a High-Ticket Offer

Turn the expertise you already have into one priced, packaged high-ticket offer, with the mechanism, delivery model, and risk reversal worked out.

18 lessons · 36 min

Case Studies That Close

Turn one happy customer into a one-page case study that closes deals, then build the next one in 90 minutes using the same repeatable process.

18 lessons · 40 min

Keep Customers Longer and Reduce Churn

Keeping a customer costs far less than winning a new one, yet most businesses lose them through quiet, fixable leaks. Here is how to close them.

16 lessons · 35 min

Alex Hormozi's Value Equation: Create Offers Nobody Can Refuse

Build an offer so good people feel stupid saying no, using Hormozi's four-lever Value Equation to price for profit and stack value buyers actually want.

9 lessons · 1h 27m

Build a Custom GPT for Your Business in 60 Minutes

Build, test, and ship a working custom GPT for one real business task, in a single sitting, no code.

6 lessons · 38 min

The Lean Startup: Build, Measure, Learn Without Burning Cash

You are about to spend months and money building the version in your head, certain that customers will arrive when it ships. Learn Eric Ries's operating system for shrinking that bet by most of its size before you place it — what an MVP actually is, which numbers are lying to you, and how to know on a Tuesday whether the thing is working.

18 lessons · 40 min

Building AI Agents That Actually Work

Most AI agents impress in a demo, then fall apart on real work. Build one that remembers, uses your tools, and runs a job the same way every time.

17 lessons · 36 min

Set Up Claude Cowork as Your First AI Assistant

Stand up a Claude Cowork assistant that knows your context, follows your rules, and runs the same job every Monday without re-explaining it.

10 lessons · 25 min

Where to Start with AI Without Guessing

Stop running 40 random AI prompts hoping one sticks. Pick one real task, set AI up to do it well, and keep a setup you can reuse every week.

15 lessons · 27 min

Build Your Sales Pitch Deck with AI

Build a prospect-specific sales pitch deck with AI, pressure-test it against an AI buyer, and ship it ready to win the meeting.

19 lessons · 42 min

Basic AI Workflows That Save You Hours

You already use AI and you're still as busy as ever. Five repeatable workflows — inbox triage, first-draft-anything, research with sources, meeting-to-actions, and a reusable assistant — each one runnable today, each one a recurring time-sink turned into a few minutes.

19 lessons · 40 min

How to Run a Meeting With an AI Notetaker Without Killing the Vibe

The bot is in the meeting before anyone agreed to it. Learn the consent, sharing, and off-by-default habits that keep AI notetakers from quietly draining trust.

16 lessons · 44 min

Your First AI Avatar Video

Build a polished 60-second talking-head video with an AI avatar, a few generated b-roll cutaways, and transcript-based editing. No camera, no crew, no editing background.

16 lessons · 39 min

Claude Skills Explained

That recurring task you re-explain to Claude every single week becomes a Skill you set up once and reuse forever, and you never write a line of code to make it.

16 lessons · 35 min

AI Voice Agents That Take Real Calls

AI voice agents have crossed the 'sounds human' line. So now what? Build one for the call that's quietly costing you customers — and learn the limits, the legal picture, and the discipline that keeps it useful instead of embarrassing.

19 lessons · 44 min

Build Your AI Knowledge Base

Build an AI knowledge base that answers from your own files, catch it when it makes things up, and hand your whole team a single source to ask.

17 lessons · 35 min

Your AI Customer Support Team

Build an AI support layer that triages every ticket on arrival, drafts the reply you approve in ten seconds, and answers the routine cases without you watching.

22 lessons · 52 min

AI Tools 101: What All This Actually Is

The map for total beginners. One idea that explains every AI tool, the four kinds they come in, what each is honestly good and bad at, what happens to what you type, and your first real session — in plain words, no jargon.

21 lessons · 47 min

Which AI Tool Should I Use?

ChatGPT, Claude, Gemini, Perplexity — which one? This course gives you a simple, repeatable way to match any task to the right tool, so you choose well even as they keep changing.

16 lessons · 28 min

Getting Your Team to Use AI Without a Fight

You're sold on AI. Your team isn't. This is the humane playbook for moving a small team from quiet resistance to real use — without mandates, fear, or a revolt.

15 lessons · 43 min

Buy the Right Insurance, Skip the Rest

Most people overpay for insurance they will never use and skip the one policy that prevents financial ruin. Here is how to buy only what protects you.

8 lessons · 1h 8m

Retirement Math: How Much You Need and How You Get There

Stop guessing at your retirement number. Learn the math that tells you exactly how much you need, what to save, and whether you're on track.

20 lessons · 39 min

Tax Strategy for Small Business: Legal Ways to Keep More

The legal tax moves most small businesses miss cost five figures a year. This course shows you how to find them and keep the money before year-end.

19 lessons · 44 min

What School Should Have Taught You About Money

The personal-finance fundamentals school skipped: build a one-page system for income, spending, the gap, debt, and investing that actually holds.

19 lessons · 36 min

Get Your Will and Estate Documents in Order

Stop leaving your family to guess. Set up the will, beneficiary forms, power of attorney, and healthcare directive that actually decide who gets what.

19 lessons · 48 min

Handle Co-Founder Conflict Before It Breaks the Company

Write the agreement you never wrote, catch the drift while it is still small, run the hard conversation, and part cleanly if it comes to that.

23 lessons · 59 min

Delegation Without Losing Quality

Write the standard down, hand the work off with a brief that holds, and review on a schedule, so the output still meets your bar without your hands on it.

15 lessons · 40 min

Emotional Intelligence: Why It Predicts Success Better Than IQ

The skill that predicts career success better than IQ, and unlike IQ, you can build it at any age.

20 lessons · 49 min

How to Fire Someone Well

A founder's practical guide to making, preparing, delivering, and repairing after a termination decision.

18 lessons · 52 min

Leading Distributed and Remote Teams

Your remote team is busy and slow at the same time. Learn the writing, meeting, and decision habits that let people ship across time zones without waiting on you.

21 lessons · 56 min

Hire Right, Keep Them Longer

Run hiring like a system, not a gamble: define the role by outcomes, interview to predict the job, onboard so people want to stay, and keep your best with the levers money can't buy.

22 lessons · 1h

Lead Through the Hard Times

Sooner or later something in your life hits while you still have a team to lead. This is the operating system for that stretch — contain it without suppressing it, tell the right people the right amount, run at a protected minimum, and rebuild without crashing.

16 lessons · 51 min

Mental Models for Better Decisions

A working set of the thinking tools the best decision-makers reach for, so you stop repeating avoidable mistakes.

15 lessons · 35 min

Strategic Thinking from First Principles

Eight lenses for reasoning past inherited answers when you have to call shots in pricing, market sizing, and strategy.

15 lessons · 37 min

The 80/20 of Social Media: Pick the Right Platforms, Ignore the Rest

Stop spreading yourself thin across five feeds. Score every platform, commit to the two that fit, and post with a plan instead of a guess.

17 lessons · 37 min

Your First $1,000 in Paid Ads on Meta & Google

Spend a $1,000 paid-ads test across Meta and Google so it produces a number you can act on, with current Andromeda, AI Max and tracking settings.

22 lessons · 46 min

Founder-Led Marketing in Your Own Voice

Turn your own judgment into one weekly content loop, and judge it by the conversations it starts rather than the follower count.