Reading the Market: Competitive Intelligence for Founders

The deal you lose on Monday started slipping weeks earlier, in signals you walked past every day.

Most founders treat competitive intelligence as a quarterly slide nobody trusts: a logo grid, a feature checklist, a guess. The real information is already public. A competitor's pricing page is the densest statement of strategy they publish. Their open roles reveal where they are betting six months before anything ships. Customer reviews name the job people are actually hiring the product to do.

This course teaches you to read those sources like a strategist instead of a stalker. You learn to separate a genuine signal from a story you want to be true, to spot the competitor who has no logo on your slide yet, and to turn scattered noise into a call you can act on. It ends with a 60-minute Monday habit that compounds: a repeatable hour that keeps you ahead of moves before they reach your roadmap.

Who it's for

Founders: who keep getting surprised by competitor moves and want an early warning system built from sources they already have.

Product and marketing leads: who need to back positioning and pricing decisions with evidence rather than a hunch about the market.

Operators entering a new category: who want to map the real field, including the substitutes and entrants no analyst report has named yet.